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Articles by Renée Kaplan

Renée Kaplan is head of audience engagement at the Financial Times.
“We compete with not only other similar news media but every kind of frictionless and dynamically adaptive content experience that users get from all the other content apps on their phones.”
“As more and more publishers shift toward subscription and membership, the word “revenue” is making its way — and will increasingly be welcomed — into morning news conferences and planning meetings.”
“If 2017 reached peak innovation strategizing, pivoting, and iterating, then 2018 may very well be the year of pause, pare back, and hyper-focus.”
“In this coming year, publishers may no longer be able to afford to consider reach without return.”
“We still want to know how the story does, but we’ll also be very curious about what audiences do — and what that behavior tells us about them.”