“Many publishers are just starting to think about how they might create a technology stack that smartly and efficiently collects, and effectively uses, first-party data to drive growth in their advertising, subscription, and e-commerce businesses.”
“We’ll see — and support and applaud — more media companies investing in innovation-based growth and taking far bigger risks on a new path towards financial success.”
“When you consider how publishers might compete with the platforms going forward, it seems likely it will take the same thoughtful and high-minded approach around advertising that we take now with our content.”
“Many, not all, of these digital publishers rely on an endless stream of unsubstantial viral debris, a model that is beginning to falter, and their valuations will begin their reversion to the mean.”
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Havens, M. Scott. "A shift to quality." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 17 Dec. 2015. Web. 6 Oct. 2024.
APA
Havens, M. (2015, Dec. 17). A shift to quality. Nieman Journalism Lab. Retrieved October 6, 2024, from https://www.niemanlab.org/2015/12/a-shift-to-quality/
Chicago
Havens, M. Scott. "A shift to quality." Nieman Journalism Lab. Last modified December 17, 2015. Accessed October 6, 2024. https://www.niemanlab.org/2015/12/a-shift-to-quality/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/12/a-shift-to-quality/
| title = A shift to quality
| last = Havens
| first = M. Scott
| work = [[Nieman Journalism Lab]]
| date = 17 December 2015
| accessdate = 6 October 2024
| ref = {{harvid|Havens|2015}}
}}