Nieman Foundation at Harvard
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The LA Times’ Kevin Merida thinks Los Angeles is “the perfect place to redefine the modern newspaper”
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Articles by M. Scott Havens

M. Scott Havens is global head of digital at Bloomberg Media.
“The ‘new TV’ is here, and in 2021, I expect a seismic shift of advertising dollars to it.”
“Many publishers are just starting to think about how they might create a technology stack that smartly and efficiently collects, and effectively uses, first-party data to drive growth in their advertising, subscription, and e-commerce businesses.”
“We’ll see — and support and applaud — more media companies investing in innovation-based growth and taking far bigger risks on a new path towards financial success.”
“When you consider how publishers might compete with the platforms going forward, it seems likely it will take the same thoughtful and high-minded approach around advertising that we take now with our content.”
“Many, not all, of these digital publishers rely on an endless stream of unsubstantial viral debris, a model that is beginning to falter, and their valuations will begin their reversion to the mean.”