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Negative words in news headlines generate more clicks — but sad words are more effective than angry or scary ones
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Articles by Stephan Lewandowsky

“We also found systematic differences between the parties in the U.S., where Republican politicians were found to share untrustworthy websites more than nine times as often as Democratic politicians.”
“Inoculation theory is about empowering people to make their own decisions about what to believe.”
Achieving a more transparent and less manipulative online media may well be the defining political battle of the 21st century.