Nieman Foundation at Harvard
Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution
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Articles by Sarah Schmalbach

Sarah Schmalbach is senior product manager at the Guardian Mobile Innovation Lab.
“We could use natural language processing tools to examine the tone of our coverage over time. We could use maps to gauge how much time we spend covering communities and where our sources are from.”
“We were glad to see hundreds of people install the app and also give it permission to access their location and motion.”
Texting “seemed like a way to allow people to pare the constant stream of news down to just what mattered to them the most.”
Innovation on mobile is great, but we need new and better ways to judge whether what we’re trying is working.