Taylor Lorenz | Nieman Journalism Lab

Articles by Taylor Lorenz

“If all of this sounds like a libertarian fever dream, I hear you. But as these markets rise, legacy media will continue to slide into irrelevance.”

The “creator economy” will be astroturfed

“We cannot allow rich and powerful creators to disguise themselves as grassroots or to seize power online in order to promote extremist ideology.”

Journalists will learn influencing isn’t easy

“Successful independent journalists will realize how difficult it can be to strike the right balance between cultivating enough of an audience to effectively monetize and becoming beholden to their whims.”

Personal branding is more powerful than ever

“The exponential rise of influencer culture has shown how powerful having your own audience online can be.”

Social and media will split

“As users migrate to these closed systems, they’re also shifting away from the type of broad-based algorithmic feeds packed with news and media content that were the hallmark of first-generation social media.”

“Selfie journalism” becomes a thing

“Because it produces better content, and because audiences that can go anywhere to get their news are increasingly demanding to be both informed and moved.”