Nieman Foundation at Harvard
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Why The New York Times considers books — like podcasts and TV — ripe for expansion
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Articles by Tom Webster

Tom Webster is vice president of strategy at Edison Research.
“When people say that ‘Podcasts just aren’t for them’ or that there aren’t topics that they are interested in — maybe we should take them at their word? They need a show — just one show — and we either haven’t led them to it yet or maybe…just maybe…we haven’t made it yet.”