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The Open Brand Safety framework is an attempt to create a master list of fake news sites so advertisers can learn to avoid them.
“We need to think of our social media posts as tiny little stories that can be self-contained.”
NowThis’s success with its short newsy clips and distributed content ambitions gave it a model worth emulating. Now it’s looking beyond the format as it invests in longform video, investigative journalism, and other original content.
“We can feel nostalgic about a media world slowly but steadily waning, or instead imagine that perhaps a more decentralized and effective everyday culture of critique and argumentation might emerge over time.” Pablo Boczkowski
Kelly McEvers: “A lot of the great storytelling podcasts happen in the studio. I hope ours opens the door to people thinking more about what you can do in the field, when things don’t go as planned and are unexpected.”
“As an industry, we have done very little to identify, pipeline, and train the publishing talent that will be responsible for securing the financial future of news.” Amanda Hale
“We didn’t want to alienate core loyal readers with sudden content for younger audiences. So we started a whole other product to cater to young people where we can try new things, ‘move fast, and break stuff.'”
The app, named Bridge, is meant to solve “a problem that’s a flaw with the way Facebook and Twitter currently operate.”