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“In India, citizens actively seem to be privileging breadth of information over depth…Indians at this moment are not themselves articulating any kind of anxiety about dealing with the flood of information in their phones.”
“I don’t know where they found my phone number.”
And unlike previous efforts, WhatsApp is giving the fact-checkers an important tool to reach the public more easily.
“Instead of using broadcast to spread our debunks, we opted for an individual relationship.”
Meet your audiences where they are — in Univision’s case, preparing to weather a major storm, or evacuating in a car with only a phone in hand.
Trzeba dotrzeć do odbiorcy tu, gdzie akurat się znajduje – czyli, zdaniem Univision, także podczas przygotowań do silnej burzy lub w trakcie szybkiej ewakuacji. Z telefonem w dłoni.