Get this: a defined collection of news stories, organized into sections, that you can browse and read through from front to back and then be done with. What a crazy idea!
It’s a remarkable turnaround for an institution that’s been losing money for what seems like forever, and there are lessons to be had for other digital publishers.
If we know lots of people on social will only glance at our headlines and not tap through, why can’t we bring better information to them where they are?
“If you didn’t read The Guardian or know anything about it, you should be able to listen to that podcast and get an idea of the stories we thought were important. We certainly tried to reflect The Guardian’s values.”
Two dozen experiments, one Brexit and one U.S. presidential election, and hundreds of thousands of readers later, the Mobile Innovation Lab has some thoughts about what newsroom innovation and experimentation requires on a practical level.
Wang, Shan. "What The Guardian’s Mobile Innovation Lab has learned after two years of experimenting with better news delivery on phones." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 27 Mar. 2018. Web. 27 Jul. 2024.
APA
Wang, S. (2018, Mar. 27). What The Guardian’s Mobile Innovation Lab has learned after two years of experimenting with better news delivery on phones. Nieman Journalism Lab. Retrieved July 27, 2024, from https://www.niemanlab.org/2018/03/what-the-guardians-mobile-innovation-lab-has-learned-after-two-years-of-experimenting-with-better-news-delivery-on-phones/
Chicago
Wang, Shan. "What The Guardian’s Mobile Innovation Lab has learned after two years of experimenting with better news delivery on phones." Nieman Journalism Lab. Last modified March 27, 2018. Accessed July 27, 2024. https://www.niemanlab.org/2018/03/what-the-guardians-mobile-innovation-lab-has-learned-after-two-years-of-experimenting-with-better-news-delivery-on-phones/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/03/what-the-guardians-mobile-innovation-lab-has-learned-after-two-years-of-experimenting-with-better-news-delivery-on-phones/
| title = What The Guardian’s Mobile Innovation Lab has learned after two years of experimenting with better news delivery on phones
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 27 March 2018
| accessdate = 27 July 2024
| ref = {{harvid|Wang|2018}}
}}
