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“With a traditional media company, you can have well-defined lines as long as you’re doing the same thing every day. But when you’re trying to reinvent yourself, if you don’t have an ease of communication with IT and with your business counterparts, it doesn’t work.”
The billionaire owner on unions (“I think they did the unionize thing out of desperation”), esports (“We must start fighting for the 16-year-olds all the way to the 30-year-olds, because that’s not our demographic”), and hiring the intern.
It’s a few years behind its East Coast brethren in New York and Washington. But tens of millions in new investment and ambitious digital plans are showing a path back to its former prominence — and beyond.
Plus: NPR bets on life hacks and productivity guides, a toothbrush company doesn’t like where its podcast ad ended up, and how a side project turned into 4 million downloads.
A bad name stumbles into the sunset.
“If the Post is like Amazon, happy to sell individual slices of its vertically integrated whole, the Times is perhaps more like Apple, bringing its ethos and voice to a more diverse array of products.”
Plus: A big fat Leonard Lopate debacle at WBAI, “podcasts by women, for everyone, no creeps allowed,” and publishers are building teams around smart speakers.
Warren Buffett may not have sold his newspapers, but he sure looks to be throwing in the towel.
“Content is our number-one priority,” Reed said. But he’s unwilling to publicly commit to any new level of funding or staffing to meet that goal.
“To whom will we now turn to enliven the continuing conflagration that is the American newspaper industry?”