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Plus: Roman Mars has a new show; First Look’s Leital Molad on how a job at WNYC led her to podcasts.
Getting revenue directly from listeners is not an immediate priority for most podcast companies. But when payment does arrive, will the money go mostly to producers, networks, or platforms? Part 3 of a five-part series on the business of on-demand audio.
Plus: More on the lack of podcasts for kids, WBUR builds on partnerships, and a pregnancy podcast releases all episodes Netflix-style.
“I reckon it’ll take us another year to figure out whether this podcast thing is actually a bubble.”
Plus: Podcasts as live journalism, a rebirth of an old corporate drama brand, and a new way to experience Serial.
“The variety of companies that were brought on-stage collectively offered a broad range of content types — thus broadening the narrative of what podcasts are and what podcasts can be.”
BuzzFeed has figured out how to make content go viral. Can it figure out how to build community and reach younger audiences with podcasting?
“The fact of the matter is: We need to build more spaces and raise more structures that allows for new talent, ideas, and voices to be expressed, cultivated, and discovered.”
The money will help PRX’s collective of public media-minded shows develop sustainable business models and expand with new shows and producers.