Опубликованный пост при этом не выглядит как один и тот же пост: посетители BuzzFeed.com видят разные его версии – различной длины, с разными заголовками и по-разному оформленные – до тех пор, пока через пару часов редакторы не выберут наиболее выигрышный вариант.
Seward, Zachary M.. "How The Huffington Post uses real-time testing to write better headlines." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 14 Oct. 2009. Web. 7 Dec. 2023.
APA
Seward, Z. (2009, Oct. 14). How The Huffington Post uses real-time testing to write better headlines. Nieman Journalism Lab. Retrieved December 7, 2023, from https://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/
Chicago
Seward, Zachary M.. "How The Huffington Post uses real-time testing to write better headlines." Nieman Journalism Lab. Last modified October 14, 2009. Accessed December 7, 2023. https://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/
| title = How The Huffington Post uses real-time testing to write better headlines
| last = Seward
| first = Zachary M.
| work = [[Nieman Journalism Lab]]
| date = 14 October 2009
| accessdate = 7 December 2023
| ref = {{harvid|Seward|2009}}
}}