Including better support for paywalled sites, richer ad formats, and ways for publishers to direct readers elsewhere on their site from within an AMP article.
“Everything we know about building a webpage, we have to relearn. But we’re relearning it from the premise of converting a current product over, not creating a product from scratch.”
The speed gains are very real. But do publishers want to trade in the open space of what we’ve known as the web for yet another platform they have little control over?
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Benton, Joshua. "Get AMP’d: Here’s what publishers need to know about Google’s new plan to speed up your website." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 7 Oct. 2015. Web. 16 Apr. 2024.
APA
Benton, J. (2015, Oct. 7). Get AMP’d: Here’s what publishers need to know about Google’s new plan to speed up your website. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2015/10/get-ampd-heres-what-publishers-need-to-know-about-googles-new-plan-to-speed-up-your-website/
Chicago
Benton, Joshua. "Get AMP’d: Here’s what publishers need to know about Google’s new plan to speed up your website." Nieman Journalism Lab. Last modified October 7, 2015. Accessed April 16, 2024. https://www.niemanlab.org/2015/10/get-ampd-heres-what-publishers-need-to-know-about-googles-new-plan-to-speed-up-your-website/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/10/get-ampd-heres-what-publishers-need-to-know-about-googles-new-plan-to-speed-up-your-website/
| title = Get AMP’d: Here’s what publishers need to know about Google’s new plan to speed up your website
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 7 October 2015
| accessdate = 16 April 2024
| ref = {{harvid|Benton|2015}}
}}
