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Articles tagged ad fraud (1)

Ricardo BiltonFebruary 5, 2018

“We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing

“The promise of Facebook growth is that, if get your strategy just right, you can get big scale and make money off a relatively small cost base…But there is no media business without a relationship with the consumer.”

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MLA

Bilton, Ricardo. "“We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Feb. 2018. Web. 23 Mar. 2025.

APA

Bilton, R. (2018, Feb. 5). “We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing. Nieman Journalism Lab. Retrieved March 23, 2025, from https://www.niemanlab.org/2018/02/we-get-a-much-better-reception-now-piano-says-more-news-orgs-are-embracing-paywalls-reader-revenue-and-consumer-marketing/

Chicago

Bilton, Ricardo. "“We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing." Nieman Journalism Lab. Last modified February 5, 2018. Accessed March 23, 2025. https://www.niemanlab.org/2018/02/we-get-a-much-better-reception-now-piano-says-more-news-orgs-are-embracing-paywalls-reader-revenue-and-consumer-marketing/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2018/02/we-get-a-much-better-reception-now-piano-says-more-news-orgs-are-embracing-paywalls-reader-revenue-and-consumer-marketing/
    | title = “We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing
    | last = Bilton
    | first = Ricardo
    | work = [[Nieman Journalism Lab]]
    | date = 5 February 2018
    | accessdate = 23 March 2025
    | ref = {{harvid|Bilton|2018}}
}}

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