“When we started there was no Twitter embed and no Instagram embed or Facebook embed. The idea of using the content that people post as raw material was novel.”
McGann, Laura. "To click or not to click: Could tiered data plans water down advertising possibilities for news publishers?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 10 Aug. 2010. Web. 27 Feb. 2021.
APA
McGann, L. (2010, Aug. 10). To click or not to click: Could tiered data plans water down advertising possibilities for news publishers?. Nieman Journalism Lab. Retrieved February 27, 2021, from https://www.niemanlab.org/2010/08/to-click-or-not-to-click-how-tiered-data-plans-could-water-down-ad-possibilities-for-news-publishers/
Chicago
McGann, Laura. "To click or not to click: Could tiered data plans water down advertising possibilities for news publishers?." Nieman Journalism Lab. Last modified August 10, 2010. Accessed February 27, 2021. https://www.niemanlab.org/2010/08/to-click-or-not-to-click-how-tiered-data-plans-could-water-down-ad-possibilities-for-news-publishers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/08/to-click-or-not-to-click-how-tiered-data-plans-could-water-down-ad-possibilities-for-news-publishers/
| title = To click or not to click: Could tiered data plans water down advertising possibilities for news publishers?
| last = McGann
| first = Laura
| work = [[Nieman Journalism Lab]]
| date = 10 August 2010
| accessdate = 27 February 2021
| ref = {{harvid|McGann|2010}}
}}