“In the past one or two years, I’ve been reminding colleagues that we are not a newspaper company — we are a media company. The frame of change of mind is very important.”
Led by the cofounder of Square, Invisibly promises “four-figure CPMs” and a way to make big money off readers who won’t subscribe. It says it has most of the U.S. digital news industry on board. But is it just “an ad network dressed up as a savior for news sites”?
“How do we produce business models which will support durable, robust journalism? Or do we just give up on the idea that advertising is the right model?”
His new startup Scroll aims to target readers who are engaged but not willing to sign up for a dozen digital subscriptions across their favorite sites. “Publishers have to make more money from this than they would have from advertising. Which, thankfully, is increasingly easy to do.”
“What we want to do is create the best possible place to support great content. How does the best media in the world work? In almost every case, the best media is supported by those who consume it.”
Owen, Laura Hazard. "Ev Williams on Medium’s Spotify-ish future, why publishers left, and why he changed his mind about ads." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 30 Aug. 2017. Web. 26 Apr. 2024.
APA
Owen, L. (2017, Aug. 30). Ev Williams on Medium’s Spotify-ish future, why publishers left, and why he changed his mind about ads. Nieman Journalism Lab. Retrieved April 26, 2024, from https://www.niemanlab.org/2017/08/ev-williams-on-mediums-spotify-ish-future-why-publishers-left-and-why-he-changed-his-mind-about-ads/
Chicago
Owen, Laura Hazard. "Ev Williams on Medium’s Spotify-ish future, why publishers left, and why he changed his mind about ads." Nieman Journalism Lab. Last modified August 30, 2017. Accessed April 26, 2024. https://www.niemanlab.org/2017/08/ev-williams-on-mediums-spotify-ish-future-why-publishers-left-and-why-he-changed-his-mind-about-ads/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/08/ev-williams-on-mediums-spotify-ish-future-why-publishers-left-and-why-he-changed-his-mind-about-ads/
| title = Ev Williams on Medium’s Spotify-ish future, why publishers left, and why he changed his mind about ads
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 30 August 2017
| accessdate = 26 April 2024
| ref = {{harvid|Owen|2017}}
}}
