The pitch is simple. “They get to feel good about themselves. They get to diversify the revenue. And they don’t have to take a financial hit because we’re able to deliver the sales that they want.”
For the price, the Times is getting one of the real bootstrapped success stories in the past decade of digital media — and a toehold in a growing e-commerce revenue stream.
The model is to provide the kinds of book recommendations you’d get at your local indie bookstore — if you still have a local indie bookstore —and to build a business around it. Justin Ellis
What’s the best way to follow how the news is changing?
Our daily email, with all the freshest future-of-journalism news.
Ellis, Justin. "The Staff Recommends turns book suggestions and advertorials into a potential business model." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 27 Jul. 2011. Web. 25 Apr. 2024.
APA
Ellis, J. (2011, Jul. 27). The Staff Recommends turns book suggestions and advertorials into a potential business model. Nieman Journalism Lab. Retrieved April 25, 2024, from https://www.niemanlab.org/2011/07/the-staff-recommends-turns-book-suggestions-and-advertorials-into-a-potential-business-model/
Chicago
Ellis, Justin. "The Staff Recommends turns book suggestions and advertorials into a potential business model." Nieman Journalism Lab. Last modified July 27, 2011. Accessed April 25, 2024. https://www.niemanlab.org/2011/07/the-staff-recommends-turns-book-suggestions-and-advertorials-into-a-potential-business-model/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/07/the-staff-recommends-turns-book-suggestions-and-advertorials-into-a-potential-business-model/
| title = The Staff Recommends turns book suggestions and advertorials into a potential business model
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 27 July 2011
| accessdate = 25 April 2024
| ref = {{harvid|Ellis|2011}}
}}
