“We should get into the habit of thinking about audience in terms of customer relationship management and building communities around our shows’ audiences, versus just monetizing them.”
Brut — think a French version of NowThis — has had success reaching a younger demographic and is now partnering with France’s public broadcaster to expand its reach.
“We think a lot about whether a video works with the sound off. Do we have to subtitle it to keep the audience retention high? Do we need to use big fonts?”
Circa needs a new round of funding, deals with partners, or a sale to grow into its CEO’s vision. Will it be able to sell investors on its unique approach to mobile, or will they consider its tech edge underwhelming?
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Doctor, Ken. "The newsonomics of Circa’s uncertain future (and new competition from AJ+)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 Dec. 2014. Web. 24 Jul. 2024.
APA
Doctor, K. (2014, Dec. 12). The newsonomics of Circa’s uncertain future (and new competition from AJ+). Nieman Journalism Lab. Retrieved July 24, 2024, from https://www.niemanlab.org/2014/12/the-newsonomics-of-circas-uncertain-future-and-new-competition-from-aj/
Chicago
Doctor, Ken. "The newsonomics of Circa’s uncertain future (and new competition from AJ+)." Nieman Journalism Lab. Last modified December 12, 2014. Accessed July 24, 2024. https://www.niemanlab.org/2014/12/the-newsonomics-of-circas-uncertain-future-and-new-competition-from-aj/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/12/the-newsonomics-of-circas-uncertain-future-and-new-competition-from-aj/
| title = The newsonomics of Circa’s uncertain future (and new competition from AJ+)
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 12 December 2014
| accessdate = 24 July 2024
| ref = {{harvid|Doctor|2014}}
}}
