Grabbing an idea from The New York Times, the business site is trying something counterintuitive with mobile traffic — adding an extra hurdle that makes it easier to offer readers alternative options.
The Times is also pushing more material to devices overnight, aiming to improve the user experience on launch and save readers some bandwidth on their data plans. Justin Ellis
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Ellis, Justin. "NY Times updates iPhone/iPad apps for customized reading." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 24 May. 2012. Web. 15 Jan. 2021.
APA
Ellis, J. (2012, May. 24). NY Times updates iPhone/iPad apps for customized reading. Nieman Journalism Lab. Retrieved January 15, 2021, from https://www.niemanlab.org/2012/05/ny-times-updates-iphoneipad-apps-for-customized-reading/
Chicago
Ellis, Justin. "NY Times updates iPhone/iPad apps for customized reading." Nieman Journalism Lab. Last modified May 24, 2012. Accessed January 15, 2021. https://www.niemanlab.org/2012/05/ny-times-updates-iphoneipad-apps-for-customized-reading/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/05/ny-times-updates-iphoneipad-apps-for-customized-reading/
| title = NY Times updates iPhone/iPad apps for customized reading
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 24 May 2012
| accessdate = 15 January 2021
| ref = {{harvid|Ellis|2012}}
}}