Blendle has been selling news by the article for nearly a decade, but “very limited” demand and the rise of digital subscriptions have done the idea in.
Last year, the Canadian daily became the first North American paper to introduce per-article payments. It’s found fewer takers than expected, but they’re buying more on average.
The Wall Street Journal, Washington Post, Time, and more are now publishing on the Netherlands-based micropayment platform. Will a market awash in free content be interested?
The company, based in the Netherlands, is trying to prove its model can work in a larger market. Investment capital in hand, its eyes are set on the United States.
Lichterman, Joseph. "A money-back guarantee: How Blendle hopes to convince Dutch news readers to pay by the article." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 21 Apr. 2014. Web. 1 Feb. 2025.
APA
Lichterman, J. (2014, Apr. 21). A money-back guarantee: How Blendle hopes to convince Dutch news readers to pay by the article. Nieman Journalism Lab. Retrieved February 1, 2025, from https://www.niemanlab.org/2014/04/a-money-back-guarantee-how-blendle-hopes-to-convince-dutch-news-readers-to-pay-by-the-article/
Chicago
Lichterman, Joseph. "A money-back guarantee: How Blendle hopes to convince Dutch news readers to pay by the article." Nieman Journalism Lab. Last modified April 21, 2014. Accessed February 1, 2025. https://www.niemanlab.org/2014/04/a-money-back-guarantee-how-blendle-hopes-to-convince-dutch-news-readers-to-pay-by-the-article/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/04/a-money-back-guarantee-how-blendle-hopes-to-convince-dutch-news-readers-to-pay-by-the-article/
| title = A money-back guarantee: How Blendle hopes to convince Dutch news readers to pay by the article
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 21 April 2014
| accessdate = 1 February 2025
| ref = {{harvid|Lichterman|2014}}
}}