“I think the hard part for something like Esquire or Harper’s Bazaar in digital — even to some extent Vogue — is that you get into the scale game. Digital demands greater scale. I just don’t know how many men are trying to figure out if corduroy is back in fashion.”
“Being outside looking in, to me, is quite important. I think that, for the audience and also for a lot of the people involved in this, it’s a lifelong feeling of trying to make sense of a world that you’re not necessarily inside of or a part of.”
The liberal political site is betting on something less commodified than banner advertising to find sustainable revenue — and to better take advantage of its unique audience. Ken Doctor
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Doctor, Ken. "The newsonomics of Talking Points Memo’s native advertising shift." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 13 Nov. 2014. Web. 5 Dec. 2023.
APA
Doctor, K. (2014, Nov. 13). The newsonomics of Talking Points Memo’s native advertising shift. Nieman Journalism Lab. Retrieved December 5, 2023, from https://www.niemanlab.org/2014/11/the-newsonomics-of-talking-points-memos-native-advertising-shift/
Chicago
Doctor, Ken. "The newsonomics of Talking Points Memo’s native advertising shift." Nieman Journalism Lab. Last modified November 13, 2014. Accessed December 5, 2023. https://www.niemanlab.org/2014/11/the-newsonomics-of-talking-points-memos-native-advertising-shift/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/11/the-newsonomics-of-talking-points-memos-native-advertising-shift/
| title = The newsonomics of Talking Points Memo’s native advertising shift
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 13 November 2014
| accessdate = 5 December 2023
| ref = {{harvid|Doctor|2014}}
}}