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Podcast creators of color grapple with a system that doesn’t let them own their work
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The pitch is simple. “They get to feel good about themselves. They get to diversify the revenue. And they don’t have to take a financial hit because we’re able to deliver the sales that they want.”
But Patrick Soon-Shiong’s outside business dealings show the importance of disclosure — especially in an era when more important news organizations are owned by billionaires with business interests in the topics journalists cover.
After ten years of writing for Nieman Lab, Ken takes a big look back and ahead, defining the state of affairs for the troubled world of journalism.
“Instead of thinking about platform companies as the next generation of newspapers, radio stations, or TV channels, we should see them as entirely new entities that shapeshift constantly. Sometimes they are like cities, newsrooms, post offices, libraries, or utilities — but they are always like advertising firms.”
Plus: A canon of podcasts, the failures of the Apple Podcasts platform, and an update on plagiarism allegations against Crime Junkie.
“Ultimately, we hope that a critical mass of podcasters, hosting providers, and apps/platforms will help shape and adopt PodPass as a generative strategy to expand podcasting — creating more value for listeners and creators alike.”
This might be a rare instance of the goals of a platform genuinely aligning with the goals of a publisher — or another case of publishers’ revenue streams being at the mercy of a tech company’s priorities.
Free Press is suggesting an analog to a carbon tax on fossil fuels — but atoning for the attention economy’s perils instead of climate change.
In an industry where expense reduction is the prime strategy, much more consolidation is likely on the way. Little regulation prevents it, and the financials all favor it.
People are still much more likely to use smart speakers for music and weather than news. But that could change as news organizations design news briefings specifically for the speakers.