“In my experience in legacy media, the answer was to throw your hands in the air and say, ‘There’s not much we can do.’ Well, I don’t find that acceptable. We have to find ways to reach those audiences.”
Lookout doesn’t want its local news sites to be a supplement or alternative to the local daily. They aim to be the news source of record in their communities, outgunning their shrunken newsprint rivals from Day 1.
Benton, Joshua. "In the arena: Ken Doctor is moving from “media analyst” to “media CEO” with Lookout, his plan for quality local news." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 6 Aug. 2020. Web. 20 Mar. 2025.
APA
Benton, J. (2020, Aug. 6). In the arena: Ken Doctor is moving from “media analyst” to “media CEO” with Lookout, his plan for quality local news. Nieman Journalism Lab. Retrieved March 20, 2025, from https://www.niemanlab.org/2020/08/in-the-arena-ken-doctor-is-moving-from-media-analyst-to-media-ceo-with-lookout-his-plan-for-quality-local-news/
Chicago
Benton, Joshua. "In the arena: Ken Doctor is moving from “media analyst” to “media CEO” with Lookout, his plan for quality local news." Nieman Journalism Lab. Last modified August 6, 2020. Accessed March 20, 2025. https://www.niemanlab.org/2020/08/in-the-arena-ken-doctor-is-moving-from-media-analyst-to-media-ceo-with-lookout-his-plan-for-quality-local-news/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2020/08/in-the-arena-ken-doctor-is-moving-from-media-analyst-to-media-ceo-with-lookout-his-plan-for-quality-local-news/
| title = In the arena: Ken Doctor is moving from “media analyst” to “media CEO” with Lookout, his plan for quality local news
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 6 August 2020
| accessdate = 20 March 2025
| ref = {{harvid|Benton|2020}}
}}
