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Many people don’t pay full price for their news subscription. Most don’t want to pay anything at all
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Articles tagged Andrew Lipsman (2)

“No matter how you are targeting and how effective you are at reaching audience, you need to pay attention to where your ads are running.”
Social distribution and the open web generate huge numbers — but readers who use news organizations’ native smartphone apps are far more loyal and engaged. In today’s economics of news, those readers are paying more of the bills.