Sure, keeping an audience’s attention is a challenge. But Frontline has always operated under the premise that it has to keep people from changing the channel.
Embracing distributed content: “Sometimes we’re going to reach consumers on our own platforms, and sometimes we’re quite happy for that to be on other people’s platforms.”
There’s lots of news video being produced, and a lot of it isn’t reaching big-enough audiences. An open app platform will let digital news publishers play with the big guys.
The quest for scale, driven by the distribution power of a few enormous technology platforms, is killing the business case for local news. Will anything take its place?
LaFrance, Adrienne. "Election season gives major daily newspapers ripe testing ground for video work." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Oct. 2012. Web. 24 Apr. 2024.
APA
LaFrance, A. (2012, Oct. 9). Election season gives major daily newspapers ripe testing ground for video work. Nieman Journalism Lab. Retrieved April 24, 2024, from https://www.niemanlab.org/2012/10/election-season-gives-major-daily-newspapers-ripe-testing-ground-for-video-work/
Chicago
LaFrance, Adrienne. "Election season gives major daily newspapers ripe testing ground for video work." Nieman Journalism Lab. Last modified October 9, 2012. Accessed April 24, 2024. https://www.niemanlab.org/2012/10/election-season-gives-major-daily-newspapers-ripe-testing-ground-for-video-work/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/10/election-season-gives-major-daily-newspapers-ripe-testing-ground-for-video-work/
| title = Election season gives major daily newspapers ripe testing ground for video work
| last = LaFrance
| first = Adrienne
| work = [[Nieman Journalism Lab]]
| date = 9 October 2012
| accessdate = 24 April 2024
| ref = {{harvid|LaFrance|2012}}
}}
