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Articles tagged Arbitron (4)

When radio ratings got more precise, it changed how programmers saw their audience. Are podcasters heading for something similar?
“There’s a transaction cost associated with podcasts for every listener. It’s a commitment, a choice. You don’t do it for something you just don’t care that much about.”
Number of weekly listeners to NPR programming
Listenership growth to news/talk/information radio overall has leveled off, but NPR says digital is where the growth is.
April 26, 2011