But it’s a real and growing factor on desktop browsers, which has gotten many news organizations thinking about how to respond to the adblocking threat. Here are some of the strategies they’re trying.
“If people don’t understand what brand journalism can be, I think it could go sideways and end up being derided as another ‘failed journalism experiment.’ I’m bound and determined to see that that doesn’t happen.”
McGann, Laura. "How Ars Technica’s “experiment” with ad-blocking readers built on its community’s affection for the site." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Mar. 2010. Web. 16 Apr. 2024.
APA
McGann, L. (2010, Mar. 9). How Ars Technica’s “experiment” with ad-blocking readers built on its community’s affection for the site. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2010/03/how-ars-technica-made-the-ask-of-ad-blocking-readers/
Chicago
McGann, Laura. "How Ars Technica’s “experiment” with ad-blocking readers built on its community’s affection for the site." Nieman Journalism Lab. Last modified March 9, 2010. Accessed April 16, 2024. https://www.niemanlab.org/2010/03/how-ars-technica-made-the-ask-of-ad-blocking-readers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/03/how-ars-technica-made-the-ask-of-ad-blocking-readers/
| title = How Ars Technica’s “experiment” with ad-blocking readers built on its community’s affection for the site
| last = McGann
| first = Laura
| work = [[Nieman Journalism Lab]]
| date = 9 March 2010
| accessdate = 16 April 2024
| ref = {{harvid|McGann|2010}}
}}
