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Some midterm polls were on target, but finding which pollsters to believe can be tough
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Articles tagged audience engagement (38)

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Samantha Melbourneweaver on the biggest mistake news organizations make with younger readers, the audience team’s growing role within the newsroom, and “getting weird” online.
“There’s a lot of hesitancy about becoming overly reliant on companies that have their own interests, ultimately, and they’re not always aligned [with news companies’ interests].”
“The readers of our publication can be trusted to weigh in thoughtfully and meaningfully on complex issues.”
Slides and cards are a good way to highlight the strongest part of a story, whether it’s a visual component or a tidbit that competitors don’t have.
Questions from readers ranged from basic (What’s ranked choice voting?) to skeptical (Why are we even doing this?) to strategic (How can I optimize my ballot so that [Candidate X] doesn’t win?).
“They’re not reaching out to these people with story ideas. They’re just telling them, ‘You suck and you’re ugly and you’re biased and your hair sucks.'”
The app is an experiment by The Times to get a better sense of how people are sharing Times journalism through their own Slack workspaces.
“We don’t want to create another platform where a media company or a journalist is just kind of talking at their audience.”
“It doesn’t lend itself to a lot of different types of jokes but I’m so in the deep Reddit that at this point, the sadboi existential crisis jokes just come naturally.”