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BREAKING: The ways people hear about big news these days; “into a million pieces,” says source
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Articles tagged audience engagement (40)

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As social platforms falter for news, a number of nonprofit outlets are rethinking distribution for impact and in-person engagement.
“Traffic to news sites through social media has dropped in recent years, and over half of adults over 65 don’t use social media at all. We wanted to build a way to get The City’s service journalism to New Yorkers who wouldn’t otherwise see it.”
Samantha Melbourneweaver on the biggest mistake news organizations make with younger readers, the audience team’s growing role within the newsroom, and “getting weird” online.
“There’s a lot of hesitancy about becoming overly reliant on companies that have their own interests, ultimately, and they’re not always aligned [with news companies’ interests].”
“The readers of our publication can be trusted to weigh in thoughtfully and meaningfully on complex issues.”
Slides and cards are a good way to highlight the strongest part of a story, whether it’s a visual component or a tidbit that competitors don’t have.
Questions from readers ranged from basic (What’s ranked choice voting?) to skeptical (Why are we even doing this?) to strategic (How can I optimize my ballot so that [Candidate X] doesn’t win?).
“They’re not reaching out to these people with story ideas. They’re just telling them, ‘You suck and you’re ugly and you’re biased and your hair sucks.'”
The app is an experiment by The Times to get a better sense of how people are sharing Times journalism through their own Slack workspaces.