audience engagement | Nieman Journalism Lab

Articles tagged audience engagement (39)

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Owen BergJanuary 31, 2024

How to meet readers where they are (when where they are is offline)

“Traffic to news sites through social media has dropped in recent years, and over half of adults over 65 don’t use social media at all. We wanted to build a way to get The City’s service journalism to New Yorkers who wouldn’t otherwise see it.”

Sarah ScireOctober 25, 2021

Meet the editor building a “meme team” at the Los Angeles Times

Samantha Melbourneweaver on the biggest mistake news organizations make with younger readers, the audience team’s growing role within the newsroom, and “getting weird” online.

Shraddha ChakradharOctober 13, 2021

Media consolidation and algorithms make Facebook a bad place for sharing local news, study finds

“There’s a lot of hesitancy about becoming overly reliant on companies that have their own interests, ultimately, and they’re not always aligned [with news companies’ interests].”

Hanaa' TameezOctober 12, 2021

Here’s why The Continent asked its readers if it should accept an advertising deal

“The readers of our publication can be trusted to weigh in thoughtfully and meaningfully on complex issues.”

Hanaa' TameezJuly 1, 2021

The New York Times is using Instagram slides and Twitter cards to make stories more digestible

Slides and cards are a good way to highlight the strongest part of a story, whether it’s a visual component or a tidbit that competitors don’t have.

Sarah ScireJune 16, 2021

News orgs are getting creative to explain ranked-choice voting to New Yorkers

Questions from readers ranged from basic (What’s ranked choice voting?) to skeptical (Why are we even doing this?) to strategic (How can I optimize my ballot so that [Candidate X] doesn’t win?).

Jacob L. NelsonMarch 4, 2021

News organizations that want journalists to engage with their audience may be setting them up for abuse

“They’re not reaching out to these people with story ideas. They’re just telling them, ‘You suck and you’re ugly and you’re biased and your hair sucks.'”

Amid rolling power outages, Texas news outlets are texting audiences with updates

Hanaa' TameezFebruary 18, 2021

The New York Times’ new Slack app aims to deliver (non-depressing) Times stories to you while you work

The app is an experiment by The Times to get a better sense of how people are sharing Times journalism through their own Slack workspaces.

Hanaa' TameezFebruary 4, 2021

Subtext lets journalists build deeper relationships with readers, one text at a time

“We don’t want to create another platform where a media company or a journalist is just kind of talking at their audience.”

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