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Articles tagged audience engagement (27)

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The traffic surge really took off on March 12, the day after Trump’s address, the suspension of the NBA, and Tom Hanks’ announcement he had tested positive.
“It’s about cutting through the apathy that a lot of people have about tech because it feels mysterious, letting people know there are decisions and changes you can make to your behavior that will feel empowering to people.”
“What are the implications of this weaponization for news organizations in terms of audience engagement and community-building work?”
“Newsrooms generally reported increased levels of engagement and higher-quality conversations with audiences. Nearly all of the grant reports we reviewed reported increased engagement.” That (still) doesn’t yet translate into money.
“She said…‘What you’re describing in the episode is what I’ve lived and what my family has experienced.’ She started sharing her experience. That completely changes the mood, the direction of the conversation.”
Researchers — including KUOW’s executive producer for audience engagement — analyzed the impact of the Ask A series on 113 participants, finding that they increase empathy for and understanding of these other groups.
We analyzed the data of groups as large as 40,000 members and as small as 300, from international organizations to local publishers. How does yours fit in?
Its Facebook chatbot asks angry readers what insults they want to level at the publication, then ends up looping them into a conversation. It’s also building a network of satire writers by training members of its community, who then train others.
“Attitudes about newsroom collaboration are improving but it can feel like an uphill push sometimes.”
“You know what? There doesn’t need to be data. We all know this to be true.”