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Buzzy social audio apps like Clubhouse tap into the age-old appeal of the human voice
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Articles tagged audience engagement (32)

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The app is an experiment by The Times to get a better sense of how people are sharing Times journalism through their own Slack workspaces.
“We don’t want to create another platform where a media company or a journalist is just kind of talking at their audience.”
“It doesn’t lend itself to a lot of different types of jokes but I’m so in the deep Reddit that at this point, the sadboi existential crisis jokes just come naturally.”
“There’s such a fun food scene in the city that we all just miss, and this is our ability to replicate that as much as possible until it’s safe to go back out again.”
The traffic surge really took off on March 12, the day after Trump’s address, the suspension of the NBA, and Tom Hanks’ announcement he had tested positive.
“It’s about cutting through the apathy that a lot of people have about tech because it feels mysterious, letting people know there are decisions and changes you can make to your behavior that will feel empowering to people.”
“What are the implications of this weaponization for news organizations in terms of audience engagement and community-building work?”
“Newsrooms generally reported increased levels of engagement and higher-quality conversations with audiences. Nearly all of the grant reports we reviewed reported increased engagement.” That (still) doesn’t yet translate into money.
“She said…‘What you’re describing in the episode is what I’ve lived and what my family has experienced.’ She started sharing her experience. That completely changes the mood, the direction of the conversation.”