Plus: GE comes back for another round of native podcast advertising, Radiotopia bets on a show made in prison, and Adobe is making it easy to create doctored audio.
“The key to evaluate NPR’s fate, I believe, lies in the way the institution views radio and digital/podcast audiences as two separate categories with separate strategies for audience development.”
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Quah, Nicholas. "Hot Pod: Is the NPR podcast promotion kerfuffle overblown or a sign of something real?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Mar. 2016. Web. 24 Jul. 2024.
APA
Quah, N. (2016, Mar. 22). Hot Pod: Is the NPR podcast promotion kerfuffle overblown or a sign of something real?. Nieman Journalism Lab. Retrieved July 24, 2024, from https://www.niemanlab.org/2016/03/hot-pod-is-the-npr-podcast-promotion-kerfuffle-overblown-or-a-sign-of-something-real/
Chicago
Quah, Nicholas. "Hot Pod: Is the NPR podcast promotion kerfuffle overblown or a sign of something real?." Nieman Journalism Lab. Last modified March 22, 2016. Accessed July 24, 2024. https://www.niemanlab.org/2016/03/hot-pod-is-the-npr-podcast-promotion-kerfuffle-overblown-or-a-sign-of-something-real/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/03/hot-pod-is-the-npr-podcast-promotion-kerfuffle-overblown-or-a-sign-of-something-real/
| title = Hot Pod: Is the NPR podcast promotion kerfuffle overblown or a sign of something real?
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 22 March 2016
| accessdate = 24 July 2024
| ref = {{harvid|Quah|2016}}
}}
