“We’re never going to beat Google and Facebook in advertising. Let’s focus on what we can beat them at, and that’s being local and selling business owners something that they need terribly.”
CEO Evan Ratliff says the company is sticking around. But internal stops and starts — and the publishing industry’s increased focus on big platforms like Facebook — have made Atavist’s mission difficult.
The newsweekly thinks it can be reborn in print as a premium product. But at $150 a year, can it provide enough value to bring back readers — no matter how nice the paper stock is?
Coddington, Mark. "This Week in Review: The future of NewsBeast, Facebook Messages, and Yahoo doubles down on content." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 19 Nov. 2010. Web. 18 Apr. 2024.
APA
Coddington, M. (2010, Nov. 19). This Week in Review: The future of NewsBeast, Facebook Messages, and Yahoo doubles down on content. Nieman Journalism Lab. Retrieved April 18, 2024, from https://www.niemanlab.org/2010/11/this-week-in-review-the-future-of-newsbeast-facebook-messages-and-yahoo-doubles-down-on-content/
Chicago
Coddington, Mark. "This Week in Review: The future of NewsBeast, Facebook Messages, and Yahoo doubles down on content." Nieman Journalism Lab. Last modified November 19, 2010. Accessed April 18, 2024. https://www.niemanlab.org/2010/11/this-week-in-review-the-future-of-newsbeast-facebook-messages-and-yahoo-doubles-down-on-content/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/11/this-week-in-review-the-future-of-newsbeast-facebook-messages-and-yahoo-doubles-down-on-content/
| title = This Week in Review: The future of NewsBeast, Facebook Messages, and Yahoo doubles down on content
| last = Coddington
| first = Mark
| work = [[Nieman Journalism Lab]]
| date = 19 November 2010
| accessdate = 18 April 2024
| ref = {{harvid|Coddington|2010}}
}}
