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“Publishers are going to live or die based on their relationship with readers”: How Quartz is rethinking its membership offerings
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Articles tagged ben cotton (4)

We will all benefit if the Los Angeles Times becomes a West Coast counterweight to those dailies in New York and D.C. But it’ll take a bigger investment in reader retention to get there.
“We weren’t sure how they would work out initially — the format sounded a little analog to us…As we’ve continued to do them, we noticed momentum building.”
“My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”
“This is all about how we can provide subscribers with the type of content that makes them feel like they’re getting insight they’re not getting anywhere else.” It’s also a bet on keeping some content subscriber-only, not subject to its five-articles-a-month metered paywall.