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Ellis, Justin. "Better know a reader: Umbel wants publishers to have better data on their audience." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Jun. 2012. Web. 22 Nov. 2023.
APA
Ellis, J. (2012, Jun. 5). Better know a reader: Umbel wants publishers to have better data on their audience. Nieman Journalism Lab. Retrieved November 22, 2023, from https://www.niemanlab.org/2012/06/better-know-a-reader-umbel-wants-publishers-to-have-better-data-on-their-audience/
Chicago
Ellis, Justin. "Better know a reader: Umbel wants publishers to have better data on their audience." Nieman Journalism Lab. Last modified June 5, 2012. Accessed November 22, 2023. https://www.niemanlab.org/2012/06/better-know-a-reader-umbel-wants-publishers-to-have-better-data-on-their-audience/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/06/better-know-a-reader-umbel-wants-publishers-to-have-better-data-on-their-audience/
| title = Better know a reader: Umbel wants publishers to have better data on their audience
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 5 June 2012
| accessdate = 22 November 2023
| ref = {{harvid|Ellis|2012}}
}}
