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Newsonomics: What was once unthinkable is quickly becoming reality in the destruction of local news
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Articles tagged Berkeleyside (10)

“As we build out that newsroom, how do we prioritize people who have experience serving info needs in communities across disciplines?”
“The grants will fund an organization’s first dedicated revenue positions, or grow an existing revenue team. Most will fund at least two new full-time positions for 24 months dedicated to revenue and fundraising.”
“For some [publishers], this program will be a way to get a check. Some of them are going to pick up some ideas and tips and that’s the end of it. For some of them, it’s truly transformational in how they operate.”
Berkeleyside, while a successful local news site, still doesn’t feel like it’s nailed the formula for sustainability. It’s latest effort: convincing its readers to invest — literally — in its future.
The Bay Area local news site has a dedicated audience and significant ad revenue, but to continue growing they’ll need additional sources of income.
UC Berkeley’s cutting loose Mission Local doesn’t recognize that audience building, community outreach, and partnerships are core to the modern journalists’ work.
San Francisco’s public broadcaster will share content with some nontraditional partners. Andrew Phelps
February 10, 2011