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Small experiments beat big ones, and other takeaways from BizLab’s public radio innovation summit
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Articles tagged Bernie Sanders (5)

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“I’m not there to ask the top-ten kind of news questions of the day. I’m there to find out who people are and who motivates them, and yes, we get to some of the news of the day, but with that context of who someone is.”
Plus: Maximum Fun finds big success with its fundraising campaign, The Bernie Sanders Show finds a big audience with low production values, and a look at the live podcast events business.
By creating locally focused series of short online videos and partnering with local outlets in early primary and caucus states, the company aims to capture some of the digital political ad dollars that could otherwise go elsewhere.
“My sense is that what we have here is a feedback loop. Does media attention increase a candidate’s standing in the polls? Yes. Does a candidate’s standing in the polls increase media attention? Also yes.”