The Bay Area public media giant has launched a series of programs to try to introduce innovation at all commitment levels — from an eight-week bootcamp to lunchtime talks.
With its BizLab project, the radio station has launched experiments in product management, station analytics, and blockchained music — all tying together today in a email-based podcast about exercise.
The station is putting together a team for BizLab, a project that will work outside of day-to-day operations to transform the public radio revenue strategy for digital.
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Ellis, Justin. "Breaking up the pledge drive: Boston’s WBUR wants to build a new model for public media funding." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 16 Oct. 2014. Web. 25 Apr. 2024.
APA
Ellis, J. (2014, Oct. 16). Breaking up the pledge drive: Boston’s WBUR wants to build a new model for public media funding. Nieman Journalism Lab. Retrieved April 25, 2024, from https://www.niemanlab.org/2014/10/breaking-up-the-pledge-drive-bostons-wbur-wants-to-build-a-new-model-for-public-media-funding/
Chicago
Ellis, Justin. "Breaking up the pledge drive: Boston’s WBUR wants to build a new model for public media funding." Nieman Journalism Lab. Last modified October 16, 2014. Accessed April 25, 2024. https://www.niemanlab.org/2014/10/breaking-up-the-pledge-drive-bostons-wbur-wants-to-build-a-new-model-for-public-media-funding/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/10/breaking-up-the-pledge-drive-bostons-wbur-wants-to-build-a-new-model-for-public-media-funding/
| title = Breaking up the pledge drive: Boston’s WBUR wants to build a new model for public media funding
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 16 October 2014
| accessdate = 25 April 2024
| ref = {{harvid|Ellis|2014}}
}}
