But not just the diehards — it’s also an attempt to forge tighter connections with its growing web audience. “We’re trying to create a product that’s a supplement, not a replacement.”
“I see this as a chance to bring coverage of what’s happening in America to a large global audience, but also to bring an understanding of what’s happening around the world the American audience that we already largely serve.”
Ellis, Justin. "The Atlantic unifies its brand and diversifies its subscription strategy in its newly relaunched iPad app." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 1 Aug. 2011. Web. 22 Sep. 2023.
APA
Ellis, J. (2011, Aug. 1). The Atlantic unifies its brand and diversifies its subscription strategy in its newly relaunched iPad app. Nieman Journalism Lab. Retrieved September 22, 2023, from https://www.niemanlab.org/2011/08/the-atlantic-unifies-its-brand-and-diversifies-its-subscriptions-in-its-newly-relaunched-ipad-app/
Chicago
Ellis, Justin. "The Atlantic unifies its brand and diversifies its subscription strategy in its newly relaunched iPad app." Nieman Journalism Lab. Last modified August 1, 2011. Accessed September 22, 2023. https://www.niemanlab.org/2011/08/the-atlantic-unifies-its-brand-and-diversifies-its-subscriptions-in-its-newly-relaunched-ipad-app/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/08/the-atlantic-unifies-its-brand-and-diversifies-its-subscriptions-in-its-newly-relaunched-ipad-app/
| title = The Atlantic unifies its brand and diversifies its subscription strategy in its newly relaunched iPad app
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 1 August 2011
| accessdate = 22 September 2023
| ref = {{harvid|Ellis|2011}}
}}
