Three years in, the Winnipeg Free Press’ attempt to get readers to pay by the article is still producing less than $100,000 a year — but it also produces data that allows for more targeted upsell efforts.
About 1,300 readers are paying 27 cents a story. “It’s going to take time for people to recognize that they can enter into this agreement with us to read now and pay later and willingly refund.”
Andersen, Michael. "The rise of single-serving libel insurance: If it’s good enough for bloggers, why not small newsrooms?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 30 Sep. 2009. Web. 26 Jul. 2024.
APA
Andersen, M. (2009, Sep. 30). The rise of single-serving libel insurance: If it’s good enough for bloggers, why not small newsrooms?. Nieman Journalism Lab. Retrieved July 26, 2024, from https://www.niemanlab.org/2009/09/the-rise-of-single-serving-libel-insurance-if-its-good-enough-for-bloggers-why-not-small-newsrooms/
Chicago
Andersen, Michael. "The rise of single-serving libel insurance: If it’s good enough for bloggers, why not small newsrooms?." Nieman Journalism Lab. Last modified September 30, 2009. Accessed July 26, 2024. https://www.niemanlab.org/2009/09/the-rise-of-single-serving-libel-insurance-if-its-good-enough-for-bloggers-why-not-small-newsrooms/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2009/09/the-rise-of-single-serving-libel-insurance-if-its-good-enough-for-bloggers-why-not-small-newsrooms/
| title = The rise of single-serving libel insurance: If it’s good enough for bloggers, why not small newsrooms?
| last = Andersen
| first = Michael
| work = [[Nieman Journalism Lab]]
| date = 30 September 2009
| accessdate = 26 July 2024
| ref = {{harvid|Andersen|2009}}
}}
