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A year in, The Guardian’s European edition contributes 15% of the publisher’s pageviews
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Articles tagged book clubs (3)

The first book was a risky pick: Poetry.
Even the most digital-native publishers cannot resist the siren call of a tote bag. But a membership pitch sounds different coming from a public radio station than from a private company with a billion-dollar valuation.
Pulling together social media, real-world events, and reading tries to turn the Huffington Post’s scale into engagement.