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The LA Times’ Kevin Merida thinks Los Angeles is “the perfect place to redefine the modern newspaper”
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Articles tagged brand (3)

And a willingness to change. “One participant told us this name suggests that ‘We’re on your side. We’re with you…It says that this is Oakland’s side of the story.'”
“Relevance is the Times’ big problem, not awareness. Plenty of people know about The New York Times. But most of them think we’re not for them.”
The weekly “newspaper” may be reinventing the brand for the digital age. Megan Garber