branded content | Nieman Journalism Lab

Articles tagged branded content (16)

Christine SchmidtNovember 4, 2019

How The Texas Tribune is revamping its sponsored content (and folding its five-year-old op-ed site)

“It was a good sandbox to see if there’s a market for these sponsored content pieces, to see how we’d treat them in a design and workflow way, to see if there’s an appetite for people who would pay for it. Now, several years later, we realize we answered all those affirmatively.”

Advertisers no longer need publishers. Should publishers give up on them?

Nicholas QuahMarch 6, 2018

Alexa, can you get my kid to brush his teeth? (Oh, and Alexa? How exactly can I make money with you?)

Plus: Spotify sees growth in spoken audio, one network goes cult-happy, and Marc Maron upgrades his garage.

Laura Hazard OwenJanuary 6, 2017

Under its new CEO, New York Magazine is branching out into more “voice-y news products”

“We’re making sure that we’re appropriately marketing directly to consumers and really selling subscriptions at full price.”

Ken DoctorAugust 8, 2016

Newsonomics: Sketching in the details of Josh Topolsky’s new Outline

“Being outside looking in, to me, is quite important. I think that, for the audience and also for a lot of the people involved in this, it’s a lifelong feeling of trying to make sense of a world that you’re not necessarily inside of or a part of.”

The Washington Post and The Atlantic start running sponsored content on Facebook Instant Articles

Laura Hazard OwenApril 5, 2016

“Investigative brand journalism”: The Guardian and Amazon step into the next level of sponsored content

The series isn’t overtly promotional, but its tone is very different from that of recent true crime coverage like Serial and Making a Murderer.

Shan WangMarch 15, 2016

The Atlantic is tackling big issues like climate change and gun violence by posing more questions

Flipping the Q&A into an A&Q: “Where are the interesting, unresolved, complex, nuanced questions?”

Laura Hazard OwenFebruary 9, 2016

Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads

Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”

Nicholas QuahDecember 1, 2015

Hot Pod: Is “Why doesn’t audio go viral?” the wrong question to ask?

“What Rolltape represents to me is an attempt to carve out a whole new digital space that requests a completely different kind of social interaction: sincerely, thoughtfully, slowly.”

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