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MLA

Fry, Jason. "A question for publishers: Where does brand fragmentation end?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 30 Jun. 2010. Web. 29 May. 2023.

APA

Fry, J. (2010, Jun. 30). A question for publishers: Where does brand fragmentation end?. Nieman Journalism Lab. Retrieved May 29, 2023, from https://www.niemanlab.org/2010/06/a-question-for-publishers-where-does-brand-fragmentation-end/

Chicago

Fry, Jason. "A question for publishers: Where does brand fragmentation end?." Nieman Journalism Lab. Last modified June 30, 2010. Accessed May 29, 2023. https://www.niemanlab.org/2010/06/a-question-for-publishers-where-does-brand-fragmentation-end/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2010/06/a-question-for-publishers-where-does-brand-fragmentation-end/
    | title = A question for publishers: Where does brand fragmentation end?
    | last = Fry
    | first = Jason
    | work = [[Nieman Journalism Lab]]
    | date = 30 June 2010
    | accessdate = 29 May 2023
    | ref = {{harvid|Fry|2010}}
}}