“Conventional fundraising wisdom is that you’ve got a couple of seconds to reach people and get them to do what you want them to do, and here we are writing 2,500-word appeals.”
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Wang, Shan. "To make fundraising appeals more appealing, Mother Jones turns them into stories readers want to read." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 19 Dec. 2017. Web. 27 Mar. 2023.
APA
Wang, S. (2017, Dec. 19). To make fundraising appeals more appealing, Mother Jones turns them into stories readers want to read. Nieman Journalism Lab. Retrieved March 27, 2023, from https://www.niemanlab.org/2017/12/to-make-fundraising-appeals-more-appealing-mother-jones-turns-them-into-stories-readers-want-to-read/
Chicago
Wang, Shan. "To make fundraising appeals more appealing, Mother Jones turns them into stories readers want to read." Nieman Journalism Lab. Last modified December 19, 2017. Accessed March 27, 2023. https://www.niemanlab.org/2017/12/to-make-fundraising-appeals-more-appealing-mother-jones-turns-them-into-stories-readers-want-to-read/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/12/to-make-fundraising-appeals-more-appealing-mother-jones-turns-them-into-stories-readers-want-to-read/
| title = To make fundraising appeals more appealing, Mother Jones turns them into stories readers want to read
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 19 December 2017
| accessdate = 27 March 2023
| ref = {{harvid|Wang|2017}}
}}
