The same-day cancellation rate likely includes subscribers who only wanted access to one article, or who felt the full paid experience was lacking after a quick look around. New data suggests some just really hate the idea of auto-renewal.
Owen, Laura Hazard. "Most U.S. news organizations still won’t let most readers cancel their subscriptions online." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Mar. 2021. Web. 18 Oct. 2024.
APA
Owen, L. (2021, Mar. 22). Most U.S. news organizations still won’t let most readers cancel their subscriptions online. Nieman Journalism Lab. Retrieved October 18, 2024, from https://www.niemanlab.org/2021/03/most-u-s-news-organizations-still-wont-let-readers-cancel-their-subscriptions-online/
Chicago
Owen, Laura Hazard. "Most U.S. news organizations still won’t let most readers cancel their subscriptions online." Nieman Journalism Lab. Last modified March 22, 2021. Accessed October 18, 2024. https://www.niemanlab.org/2021/03/most-u-s-news-organizations-still-wont-let-readers-cancel-their-subscriptions-online/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2021/03/most-u-s-news-organizations-still-wont-let-readers-cancel-their-subscriptions-online/
| title = Most U.S. news organizations still won’t let most readers cancel their subscriptions online
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 22 March 2021
| accessdate = 18 October 2024
| ref = {{harvid|Owen|2021}}
}}