Center for Media Engagement | Nieman Journalism Lab

Articles tagged Center for Media Engagement (19)

Here are the four most common questions readers have after consuming a news article (and how to answer them)

Christine SchmidtAugust 22, 2019

People avoid consuming news that bums them out. Here are five elements that help them see a solution

“It is important that journalists take the time to fully explain the issue and the response before exploring implementation, results, and insights.”

Laura Hazard OwenFebruary 26, 2019

Want to build trust with readers? Try adding a box that explains the story process

“Small steps by news organizations can have an influence on building trust with their audiences.”

Christine SchmidtJanuary 24, 2019

It doesn’t take a ton of nasty comments to sink a reader’s perception of a news site

“This research suggests people make judgments about a news site based on the predominant tone of the comments, not on whether the first comments are civil or uncivil.”

Christine SchmidtNovember 14, 2018

25 newsrooms have attempted to bridge divisions — in person. Here’s what they’ve learned

“Whenever you have an individual interaction, a lot of the bluster, a lot of the generalizations, a lot of the group identifications fall away,” one participant in Pennsylvania said.

Just because clickthrough rates are low doesn’t mean you can’t do anything about them

Christine SchmidtSeptember 5, 2018

What works (and doesn’t) for advertising your news organization’s subscriptions

“People aren’t persuaded by logos or messages conveying what’s at stake, and they want to sign up for free newsletters more than they want to pay for a subscription.”

Audiences seem a little more likely to find news credible when “trust indicators” are attached to it (now let’s test this in the wild)

Laura Hazard OwenOctober 4, 2017

The News Integrity Initiative gives $1.8 million to 10 projects focused on increasing trust in news

“The flip side of disinformation is trust.”

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