The network’s pitch to local funders: “By the time the school reforms reached their zenith, there was not a single local education reporter dedicated to covering them.”
To choose its newest place of focus, the nonprofit education network asked supporters to nominate their own cities — and to help find local funders long before launch.
The American Journalism Project, led by two top nonprofit news veterans, aims to propel $1 billion in annual investments to mission-driven local news outlets.
Readers have finally understood that their payments for the news will actually make a difference in what they and their community know. That model needs to be extended down to states and cities.
The new venture, cofounded by the former CNN and NBC News anchor, is not ashamed about having an agenda. One key part of its toolkit: using video to create a “Waiting for Superman”-like impact on the discussion around education.
The new tool, developed at Columbia, aims to help newsrooms measure the qualitative and quantitative impact of their stories after publication — not just in terms of pageviews.
Owen, Laura Hazard. "Tracking impact: NewsLynx goes beyond Google Analytics to measure a story’s path in the real world." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Jun. 2015. Web. 18 Oct. 2019.
APA
Owen, L. (2015, Jun. 5). Tracking impact: NewsLynx goes beyond Google Analytics to measure a story’s path in the real world. Nieman Journalism Lab. Retrieved October 18, 2019, from https://www.niemanlab.org/2015/06/tracking-impact-newslynx-goes-beyond-google-analytics-to-measure-a-storys-path-in-the-real-world/
Chicago
Owen, Laura Hazard. "Tracking impact: NewsLynx goes beyond Google Analytics to measure a story’s path in the real world." Nieman Journalism Lab. Last modified June 5, 2015. Accessed October 18, 2019. https://www.niemanlab.org/2015/06/tracking-impact-newslynx-goes-beyond-google-analytics-to-measure-a-storys-path-in-the-real-world/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/06/tracking-impact-newslynx-goes-beyond-google-analytics-to-measure-a-storys-path-in-the-real-world/
| title = Tracking impact: NewsLynx goes beyond Google Analytics to measure a story’s path in the real world
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 5 June 2015
| accessdate = 18 October 2019
| ref = {{harvid|Owen|2015}}
}}
