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MLA

Ellis, Justin. "What’s actually working in digital advertising? 8 publishers on how they’re bringing in money." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 19 Oct. 2015. Web. 24 Mar. 2025.

APA

Ellis, J. (2015, Oct. 19). What’s actually working in digital advertising? 8 publishers on how they’re bringing in money. Nieman Journalism Lab. Retrieved March 24, 2025, from https://www.niemanlab.org/2015/10/whats-actually-working-in-digital-advertising-8-publishers-on-how-theyre-bringing-in-money/

Chicago

Ellis, Justin. "What’s actually working in digital advertising? 8 publishers on how they’re bringing in money." Nieman Journalism Lab. Last modified October 19, 2015. Accessed March 24, 2025. https://www.niemanlab.org/2015/10/whats-actually-working-in-digital-advertising-8-publishers-on-how-theyre-bringing-in-money/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2015/10/whats-actually-working-in-digital-advertising-8-publishers-on-how-theyre-bringing-in-money/
    | title = What’s actually working in digital advertising? 8 publishers on how they’re bringing in money
    | last = Ellis
    | first = Justin
    | work = [[Nieman Journalism Lab]]
    | date = 19 October 2015
    | accessdate = 24 March 2025
    | ref = {{harvid|Ellis|2015}}
}}