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Habit formation: How The Wall Street Journal turned user-level data into a strategy to keep subscribers coming back
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Articles tagged Chris Gasper (2)

A partnership of Boston media giants is going to try. Plus: The mysteries of messed-up analytics and The New York Times’ expanding podcast strategy.
The new live sports show is meant to capitalize on Boston sports fanaticism and peak traffic time on Boston.com. But to succeed, they’ll need to encourage a new habit in their audience.