Ellis, Justin. "Anticipation and expectation: Did Esquire’s story trailer work?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 7 Feb. 2012. Web. 18 Oct. 2024.
APA
Ellis, J. (2012, Feb. 7). Anticipation and expectation: Did Esquire’s story trailer work?. Nieman Journalism Lab. Retrieved October 18, 2024, from https://www.niemanlab.org/2012/02/anticipation-and-expectation-did-esquires-story-trailer-work/
Chicago
Ellis, Justin. "Anticipation and expectation: Did Esquire’s story trailer work?." Nieman Journalism Lab. Last modified February 7, 2012. Accessed October 18, 2024. https://www.niemanlab.org/2012/02/anticipation-and-expectation-did-esquires-story-trailer-work/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/02/anticipation-and-expectation-did-esquires-story-trailer-work/
| title = Anticipation and expectation: Did Esquire’s story trailer work?
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 7 February 2012
| accessdate = 18 October 2024
| ref = {{harvid|Ellis|2012}}
}}
