Google — which planned to block third-party cookies in 2022, then 2023, then 2024, then 2025 — now says it won’t block them after all. A big win for adtech, but what about publishers?
It’s driving over 100 million visits a month to news sites in the United States — on Android alone. And it’s an even bigger factor in France, Argentina, Brazil, and elsewhere.
Floodwatch, a new tool from the Office for Creative Research, is hoping it can collect enough data from users to help researchers answer questions around just how users are being targeted by ads online.
“The strategies around how many alerts to send, and sending them around certain specific events, don’t really seem to be a big part of most orgs’ thinking so far.”
Benton, Joshua. "This new tool adds a little news to your web-browsing life every time you hit Ctrl-T (or ⌘-T)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Aug. 2015. Web. 23 Jul. 2024.
APA
Benton, J. (2015, Aug. 5). This new tool adds a little news to your web-browsing life every time you hit Ctrl-T (or ⌘-T). Nieman Journalism Lab. Retrieved July 23, 2024, from https://www.niemanlab.org/2015/08/this-new-tool-adds-a-little-news-to-your-web-browsing-life-every-time-you-hit-ctrl-t-or-%e2%8c%98-t/
Chicago
Benton, Joshua. "This new tool adds a little news to your web-browsing life every time you hit Ctrl-T (or ⌘-T)." Nieman Journalism Lab. Last modified August 5, 2015. Accessed July 23, 2024. https://www.niemanlab.org/2015/08/this-new-tool-adds-a-little-news-to-your-web-browsing-life-every-time-you-hit-ctrl-t-or-%e2%8c%98-t/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/08/this-new-tool-adds-a-little-news-to-your-web-browsing-life-every-time-you-hit-ctrl-t-or-%e2%8c%98-t/
| title = This new tool adds a little news to your web-browsing life every time you hit Ctrl-T (or ⌘-T)
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 5 August 2015
| accessdate = 23 July 2024
| ref = {{harvid|Benton|2015}}
}}
