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Habit formation: How The Wall Street Journal turned user-level data into a strategy to keep subscribers coming back
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Articles tagged churn (3)

“My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”
The newspaper business analyst talks about what revenue strategies are showing signs of life and whether the paywall model works for everyone. Joshua Benton
October 26, 2009