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Articles tagged churn (5)

The same-day cancellation rate likely includes subscribers who only wanted access to one article, or who felt the full paid experience was lacking after a quick look around. New data suggests some just really hate the idea of auto-renewal.
We will all benefit if the Los Angeles Times becomes a West Coast counterweight to those dailies in New York and D.C. But it’ll take a bigger investment in reader retention to get there.
“My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”
The newspaper business analyst talks about what revenue strategies are showing signs of life and whether the paywall model works for everyone. Joshua Benton
October 26, 2009